Do you spend a long time at a fork in the road deciding what to do? Or with the huge number of options we have today, are you on a roundabout in the road not sure which branch to take? When you do choose a branch, do you follow it with confidence or do you look back with regret?

What I’ve learned through observation, common sense, and experience about making choices lines up with research that Barry Schwartz describes so lucidly (and with such great cartoons) in The Paradox of Choice: Why More is Less (ISBN 0060005696; see also Google tech talk about the book). If you find the following heuristics helpful, there are more in the final chapter titled What to do about choice.

1. Learn how to make good enough choices, rather than aim for best choices. Herbert Simon introduced the word Satisficers for people who set standards for a choice and stop seeking as soon as the standards are met. The word maximizers is used for people who are driven to make the best choice. Maximizers spend more time and energy seeking. They experience regret for the good qualities of more rejected alternatives. Even when the choice is made, they wonder whether looking just a little harder might have uncovered a better alternative. Maximizers often do find better alternatives, but they experience less satisfaction with the results.
   Good enough can mean very high quality, depending on the satisficer’s standards. When a child has a major illness, one wants a very, very good doctor. But searching past the good enough for the best means that one is tied up in the selection process when it would be better to shift attention to working with the doctor without being plagued with doubts about whether another doctor might have been better.
2. Make a choice and then focus on its benefits instead of peering down the road not taken. Sometimes I get a major decision down to two alternatives and then get stuck. To get unstuck, I picture the alternatives being evenly balanced on a teeter totter. I verify that they are evenly balanced. If not, the decision is made. If so, I know it doesn’t matter which side of the teeter totter goes down. I could make the decision by flipping a coin. I pick one and then intentionally believe that the selected alternative was the best one all along by remembering only its benefits and only the drawbacks of the rejected alternative. I have done this with major decisions: choice of college, choice of first job. I couldn’t make a wrong choice since they were evenly balanced. It is much more satisfying to put mental energy into intentionally enjoying one’s choice rather than wondering whether it was the right one.
   (teeter totter picture copyright hscripts.com)
3. Remember that the identifiable attributes of a decision may be negligible compared to the accidentals that one cannot predict. What made my college experience outstanding were the people I met, particularly the three that are still friends after 30 years. These people were not listed in the college catalog.
4. Create personal heuristics for choices that do not warrant great effort, such as selecting items on a menu. I used to find myself completely stalled looking at a long menu. Now I always look for polenta or ravioli having lunch in an Italian restaurant.
5. Group large numbers of options into categories so that you can rule out several at a time, rather than having to study the pros and cons of each individually. For example, No colleges west of the Mississippi. No colleges with more than 10,000 students. No colleges without strong engineering departments. No colleges in big cities.
6. After collecting the pros and cons of the remaining alternatives, give your intuitive mind a chance to work on decisions that involve integrating a large number of complex options. Sleep on it, or engage your mind in something else. Dijksterhuis has interesting research suggesting that unconscious decision-making leads to better decisions in cases where there are many qualities that need to be balanced.

Once you have made a choice, look forward not back. One turns a potential right choice into the right choice with thought, energy, and time. There were other possible right men in my life, but they aren’t the ones I’ve spent 26 years learning to appreciate. It’s the years of shared experience and mutual care that have made us THE right choices for each other.

© Kathryn Britton 2007

Kathryn Britton has a personal development coaching business, Theano Coaching, and works part-time at IBM as a Positive Organization Advisor. Kathryn’s bio. Kathryn writes on the 7th of each month, and her past articles are here.